About

I’m Wesley Lopez, a marketing strategist dedicated to helping brands grow through insight-driven strategies and consumer-focused thinking. I combine a strong foundation in market research, competitive analysis, and brand positioning to develop marketing solutions that are both creative and effective. With experience across digital and traditional marketing channels, I focus on understanding what drives consumer behavior and translating that into actionable strategies that boost engagement, awareness, and sales. Whether working on brand strategy, campaign planning, or go-to-market execution, I bring curiosity, critical thinking, and a passion for results to everything I do.

Certifications and Skills

Certifications

Skills

  • Google Analytics Certification (2025)
  • WordPress Essential Training Certification (2025)
  • Google Analytics, Data Analytics, Marketing Analytics, Google Ads
  • Back-End Web Development, WordPress Development
  • Market Research, Trend Analysis, Sustainable Product Design, Copywriting, Packaging Design, Client Coordination, Amazon Storefront Optimization
  • Technology Development, Management, Team Building, Communication
  • Video Editing, Video Production, Content Creation, Project Management, Client Communication, Social Media Analytics